AT&T supports Project Learn

On September 28, 2010, in News 2010, by Mark Norris

The Germantown News
September 28, 2010

AT&T has announced a $15,000 corporate contribution to three Memphis-area Boys & Girls Clubs as part of a $105,000 AT&T corporate contribution to support Project Learn in 21 clubs across the state. Project Learn features a program that provides supplemental learning activities to strengthen developmental skills.

“It is encouraging to see ongoing partnerships between corporations and nonprofit organizations like this, as they are a great benefit to our community,” said State Senate Majority Leader Mark Norris. “When the business world contributes to educational initiatives, Tennessee’s children and the state as a whole benefit because we are helping ensure that our children are better prepared for the future.”

“Our community is strongest when businesses and organizations like the Boys and Girls Club partners together,” said State Senate Education Committee Vice-Chair, Reginald Tate. “The skills and educational assistance our children will gain from Project Learn will help them in school as well as in life.”

“Project Learn is an invaluable tool for children, and the strengthened skills they will learn by participating will help our community prosper,” said Senator Brian Kelsey. “When our kids are better prepared for the future, they will help our community grow and thrive.”

“Our children will benefit from donations like this,” said State Senator Beverly Marrero. “The Memphis-area Boys and Girls Clubs are providing invaluable programs for our kids including Project Learn, which is helping them succeed in school, as well as in life.”

“When business and non-profit groups partner together, the result is a win-win for our community,” said State Representative Mark White. “The jobs of tomorrow will be filled by those who are working hard on their studies now, and programs like Project Learn give kids an advantage heading into the classroom.”

Project Learn emphasizes collaborations between Boys & Girls Club staff, parents and school personnel, and focuses on the skills young people develop both at the Boys & Girls Club and in the home. Based on Dr. Reginald Clark’s research, Project Learn incorporates fun, but academically beneficial activities that increase overall academic performance. Formally evaluated by Columbia University, Project Learn has been proved to significantly boost the academic performances of Club members.

“The Boys and Girls Club appreciates AT&T’s contribution to Project Learn,” said President and CEO of the Boys and Girls Club, Vinnie Borello. “The training of these children provides benefits that are a direct return on investment for the business community.”

“We applaud AT&T for its commitment to providing educational opportunities for children in the Memphis area,” said Memphis Chamber of Commerce President and CEO John Moore. “Memphis is fortunate to have state leaders like Senators Norris, Tate and Kelsey and Rep. Mark White and we thank them for their attention and support to education initiatives like this.”

Chuck Thomas, Regional Director External Affairs, AT&T Tennessee, presented the donation to Boys & Girls Club officials during a ceremony at the Boys & Girls Club in Memphis.

“Supporting the Project Learn program continues our efforts to help young people become better prepared for the future,” said Thomas. “These students are tomorrow’s leaders. AT&T understands the importance of supporting programs like Project Learn in order to provide youth with skills needed to succeed in tomorrow’s workforce.”

Project Learn reinforces and enhances the skills and knowledge young people learn at school through “high-yield” learning activities, including leisure reading, writing activities, homework help, and games that develop and strengthen cognitive skills.

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